Goldstream Incorporated inspired by Iceland’s performance at EURO 2016

Goldstream Incorporated inspired by Iceland’s performance at EURO 2016

Goldstream Incorporated inspired by Iceland’s performance at EURO 2016

Despite being bitterly disappointed that England exited the competition at the hands of the underdogs, Dan Coolican, CEO at Nottingham-based outsourced sales and marketing firm, Goldstream Incorporated was inspired by Iceland’s incredible achievements in the competition. He recently used this story as inspiration for a meeting with the firm’s contractors.


Until their 5-2 defeat at the hands of EURO 2016 host nation, France in the quarterfinals, Iceland were the great over-achievers of the tournament. For a country with a population of just 330,000, just making it out of the group stages was a tremendous achievement. To put the victory over England into perspective, the last time England played Iceland was June 2004, with England picking up an easy victory, winning 6-1. Roy Hodgson’s annual salary as England Manager was £4.1 million, compared to Iceland’s joint-coaching team of Heimir Hallgrimsson and Lars Lagerbäck earning £0.36 million.


Due to the low population, it has been calculated that with 50,000 men aged between 20 and 40 in the country, each man had a hypothetical chance of around 2,000/1 of being included in the 23-man squad for the European championship.


Prior to the France game, Iceland had lost only one of their last nine competitive matches. “You could see that there was a real sense of team spirit and a winning mentality established,” said Dan Coolican, CEO at Goldstream Incorporated. The outstanding performance of the team captured the hearts of the small nation, with 99.8% of Iceland’s TV audience watching the team beat the world-renowned stars of England, 2-1. As reported by the Spanish newspaper, AS, only 0.2% were watching another channel at the time of the game.


Despite the heartbreak of watching England getting knocked out of the tournament at the hands of one of the lowest ranked nations in the competition, Goldstream Incorporated’s CEO, Dan Coolican recognised the lessons that could be learned; team spirit, a strong work ethic and a winning mentality is more valuable than talent. “I always refer back to the famous quote by Tim Notke; hard work beats talent when talent doesn’t work hard. I am always looking for inspiration for my next meeting and the story of Iceland’s incredible journey was perfect,” said CEO at Goldstream Incorporated, Dan Coolican.


Goldstream Incorporated is a Nottingham-based outsourced sales and marketing firm that acquires customers for their clients through face-to-face promotions. After identifying a gap in the market for more personalised marketing solutions, the firm specialises in in-person, direct marketing techniques that allows them to create long-lasting and personal relationships between consumers and their clients’ brands. Goldstream Incorporated looks to motivate and inspire their contractors to push them to achieve the best results and the fairytale story of Iceland was classic.



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