Master the art of small talk using Goldstream Incorporated’s 10 step guide
Business revolves around connections, and Goldstream Incorporated have shared their 10-step guide to mastering small talk and getting one foot in the door.
Small talk can be a tricky topic, with many individuals lacking confidence in making those first few minutes count in gathering enough interest to start up a meaningful conversation. Goldstream Incorporated have created a business consisting of relationship building for their clients, and offer the following 10-step guide on mastering small talk:
- Demonstrate interest in your conversation partner – By letting the other person speak, following questions will arise if proper engagement is taking place. Listen intently, and look for positive, common points of interest to elaborate on.
- Ask open-ended questions – Encourage sustainable conversation by engaging in conversation with open questions. The greater the response, the easier the follow-up will be. Avoid ‘yes or no’ questions at all costs as they can kill a conversation before it starts.
- Read the news – Be up to date on current affairs before a social event. Be sure to avoid taking a strong one sided opinion one way or another as it can cause a potential conflict of interests.
- Share anecdotes – Find common ground to allow a conversation partner to form a connection. Think topics such as hobbies, travel or education.
- Practice the FORM technique – Using Robert Adams FORM method, conversation should never hit a dead spot.
(F)amily: Where are they from, have you been here long, do you have any children?
(O)ccupation: What do you do for a living? What does it entail daily? Have you always had this line of work?
(R)ecreation: What do you get up to in your spare time? Is there a local club?
(M)oney: Price increases, how the future looks regarding inflation.
- Copy good conversationalists – Comedians are great to observe, make a note of the questions they ask and how they follow up or even make use of dead air space.
- Boost your conversation partner’s self-esteem – Everyone likes a compliment. Keep it natural and make their day.
- Practice with everyone you meet – Chat to everyone, use the morning commute, door staff at work, the courier, to practice small talk without pressure.
- Ask a better version of, ‘What do you do?’ – By spicing up the variants of such an overused question, it will catch the other person off guard and gain their attention immediately. Try ‘What’s keeping you busy these days?’
- Know that other people feel weird, too – Other people feel equally as awkward at first meeting so relax and play in the common ground.
Goldstream Incorporated is a Nottingham-based outsourced sales and marketing firm that acquires customers for their clients through face-to-face promotions. With many brands crying out for more personalised marketing solutions, the company offers in-person, direct marketing techniques that allow them to create long-lasting and personal relationships between consumers and brands.